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How Big Data, Listening and Storytelling Can Spell Success in an Age of Content Pollution

Today, as in the past, data and insights are keys that unlock the castle when it comes to content that resonates. In the case of this company, the ability to listen to conversations about the brand across social, online and traditional media and then aggregate the data into insights was the path out of content pollution. Read more here…

thumbnail courtesy of prnewsonline.com

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