Uh Oh… My Social Network is Offline… and Why That’s a Good Thing

Bring Your Social Network Offline
Bring Your Social Network Offline (picture by CarbonNYC)

Facebook, Twitter, and LinkedIn and all social networks are great for meeting new people, even maintaining connections, and driving traffic to your website.

The only problem is that sitting behind the screen making comments, updates, and likes simply is not enough. Not if you want massive results.

Yes, there is one surefire way to explode your networking and connections.

 Take it a step beyond the interwebs and take your connections offline.

That’s right; connect with people in reality, not social reality. Yes a bold concept. I could go on here for a few paragraphs why this is effective but I’m hoping you already get it. Plus I value your time. So let’s move onto some tips we have learned in doing this. Read more of watch the video below.

Our Tips for Taking Social Connections Offline

A phone call. Even a  7 – 12 minute phone call can let both of you know if you have any more in common or if you get along beyond just a like or quick comment here and there. It also allows you enough time to get a feeling for the person on the other line. I also suggest you allow for enough time for the conversation to go 15 – 30 minutes.

Don’t make it some random occurrence. If you have never commented, retweeted, direct messaged, or liked something this person has done then chances are they might not even know you exist. (Yeah I know it’s a harsh world out there). So make it an effort to get on this person’s radar before you suggest a quick phone call. Not just once but a couple of times.

It’s not about you. Before you suggest someone to connect with you offline make sure you can add value. Either with what they are doing or knowledge or insight you may have that can help them out. This one tip goes farther than all the others.

Promise not to sell them. This is someone’s concern even if they don’t show it. Be up front, tell them this is just a conversation. No tricks or sales pitch. Don’t assume they know this without you mentioning it.

Respect their time. We all are busy. You want someone to look forward to talking with you. It’s getting tougher and tougher for people to take time out of their day for these little things. So promise to keep it brief. If it goes longer than that, great but respect the other persons time.

At first be direct. What do I mean by that? Instead of starting the phone call with the weather, or about kids, or something mundane start with the reason why you thought the both of you would get along. Then if it feels right you can move into the more personal or menial stuff to build on this. The key is be very upfront and take control to put the conversation at ease.

Follow Up. Yes the key. One conversation is simply not enough to build anything meaningful. Plus if you built any form of trust or connection this reinforces this twofold. Also, If you promised anything in your phone call make sure you deliver.

Bonus Tip:

If you notice above I used the word suggest as opposed to ask or request. This is a key as well. This is a small difference but a meaningful one. When I say… Could we have a phone call sometime? This simply doesn’t have a sense of value or urgency. Better way is… Is there a good time for us to have a quick 7 – 12 minute phone call?

You also want to add the promise of value someone will get when connecting with you.

That’s only the start. I suggest you put this into your toolbox of networking and stay consistent in reaching out to people in the real world!