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Walmart is making a notable to change to ShippingPass, its three-day shipping service and answer to Amazon Prime launched into beta testing last year. The company says this morning it will move from three-day delivery to two-day delivery — which makes the service far more competitive with Amazon’s similarly structured annual shipping program.
This is an interesting move on Walmart’s part, given that its original idea with ShippingPass was to compete by offering a delivery service that’s faster than usual, but not quite as speedy as Amazon Prime. However, the advantage was that Walmart would undercut the cost of Prime in exchange for this delay.
Walmart’s ShippingPass customers paid half the price of an annual Prime Membership — ShippingPass is $49/year (down from $50/year previously), versus Amazon’s $99/year program — and only had to wait one more day for their delivery. Walmart begins testing 2-day shipping service to take on Amazon Prime | TechCrunch